“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.”―Yuval Harari, bestselling author of Sapiens “Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society.”―Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret The renowned social scientist, professor, and bestselling author of Predictably Irrational delivers his most urgent and compelling book―an eye-opening exploration of the human side of the misinformation crisis―examining what drives otherwise rational people to adopt deeply irrational beliefs. Misinformation affects all of us on a daily basis―from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex―far beyond what policing social media alone can achieve―and too often our limited solutions are shaped by partisan politics and individual interpretations of truth.